Our
Mission
Eradicate Wasteful Marketing
Billions of dollars are wasted every year on marketing which does nothing for the bottom line. Work with us to avoid that waste and go for growth.
we have the most trusted insights based on evidence enabling your work to be effective. Gain exclusive access to the groundbreaking research& tools and transform your marketing practice.
Our mission Eradicate Wasteful Marketing
About Me
My name is Asa Shapiro
Asa Shapira is an Israeli marketing expert, consumer behavior researcher, and advertising professional who serves as the Head of the Marketing and Advertising Track in the Department of Communication at Tel Aviv University. He bridges academia and industry as the CEO of NUDGE, following senior roles such as VP of Strategy at many top agencies. His research combines insights from psychological theories, behavioral economics, and evolutionary psychology. Additionally, Shapira is highly active in the public sphere, conducting prominent studies on public opinion, conspiracy theories, and fake news alongside political psychologist DrNimrod Nir, while frequently appearing as a media commentator, hosting the podcast "Marketing Science in Traffic Jams," and participating as an alumnus of the Maoz organizatio
